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Oh, and this is sort of unrelated, but I thought I’d share another bit of wisdom I learned when I was writing my business plan. There’s no such thing as "No competition." Seriously, if you tell investors you have no competition, they’ll tell you that you haven’t done your homework well enough.
There’s always competition. If you’re the only person in your market that does what you do, your competition is that people simply won’t use your service or product. After all, they’ve lived their whole lives without it.
I’m honestly not trying to pick you apart here. I just want to point that out so that you (or anyone else who reads this) will remember, you’ve never got 100% control of your market. The second you think that, you’ve already lost.