My suggestion would be to


My suggestion would be to NOT spruce it up – nice and plain, easy to read and remember. Unless you are advertising something like Elephant Antiques, then have a graphic of an elephant to get people to remember. Use the company logo if it is more memorable than text. Break the phone number up into area code, 3 digit, lots of space, 4 digits. That way local viewers really have to recall only 4 digits if they really want to remember anything at all. And that’s what you have to ask yourself, do you really expect people to remember the business name and phone number? It really does make a difference what kind of video you are talking about and what you are offering your advertiser.

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