Keeping your name out of it,

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AvatarJackWolcott
Participant

Keeping your name out of it, as you put it, is downplaying the most important part of the business — you! XYZ Film doesn’t say much, just one stock name among many. “Daniel Hatton Films,” on the other hand, identifies you and your talents with the company you operate. Put your picture on your web site and on your business cards; market yourself and your abilities. Any kid with an iPhone can produce video: Only Daniel Hatton can produce your unique artistry, and that’s what you have to sell. Picasso didn’t make it big by calling his business “Weird Pictures Inc.”

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