Jennifer,
It’s actually whatever the market will bear. If this producer is finding a market and need and is filling that need, then the price is reasonable for his clients. If they aren’t particularly impressed with the cookie-cutter concept involved then he will discontinue this particular marketing strategy sooner or later.
As you well know, I advocate LOTS of ways to make money producing video – most of them based on reasonable quality productions for reasonably priced fees. Hope to hear from you soon.
