Jeff,I’d vote the vdslr’s


I’d vote the vdslr’s as being the problem. In our area we’ve booked 15 at an average of $2k (for 2012), which is about $1k less than what most studios charge in our area. We are part time so don’t have the overhead as the studios. This is our first year doing business and second year knowing how to even operate a dslr. We don’t do the traditional documentary edit and we refer brides to traditional videographers, but don’t see traditional videographers charging more than $1k. Last week we booked our highest package and the couple actually spent more on video than the photographer.

Its about 15-20K to invest in the vdslr look (for a good setup), what, like $5k for a starting setup? The budget brides that we refer to traditional videographers are coming back to us and booking. The one issue is with mother-in-laws that want the home video edit. Companies in the area offer doc edits that command a $1k premium to deal with that. Whats holding you back on vdslr? The look is even accepted commercially, which we plan to get into in the future and charge double. For me its fun learning and being able to tell the story better. Ray shoots on a t2i and is changing the way wedding films are viewed (below). You need to differentiate yourself to command higher prices.

And network. We team up with local photographers that need people to refer out to. Plus its fun to coordinate and work with them.

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