Videomaker – Learn video production and editing, camera reviews › Forums › Technique › Editing › Why do people like Avid Media Composer? › “In what way did they kill
“In what way did they kill it? Public opinion? Critics? Competition?”
There are a number of things.
1. The way Avid handles a project that contains footage of many different resolutions and frame rates is much better than Final Cut. And it handles it in real-time. (this is sort of old new by now though).
2. They are now opening up to 3rd party hardware! Who woulda thunk? Currently it only supports the Matrox MXO2 mini, and it can only be used for monitoring, not ingest. But they said there is more to come
3. They are playing nice with quicktime files now. No need to convert to Avid’s .omf file, which took forever last time I checked.
4. They now have an open timeline that is similar to FCP. Just move clips around in the timeline at will.
5. It handles ProRes footage. So this is great if you shoot with the AJA Ki Pro, which records ProRes, or if you’re a real big shot and shoot with the new Arri Alexa, which is a camera that records ProRes.
The support of ProRes is big because you can capture with FCP, use Automatic Duck to go to Avid, Edit, Send back to FCP, and then color grade with Apple’s Color (right now the Di Vinci is the only thing that can compete with Color).
“What will be the best NLE in the future 10 years from now?”
In an age where technology is “out dated” in 6 months, that is just a plain ridiculous question. The need to upgrade in the future is inevitable, but I personally feel you will be safe with Avid and FCP.