IMHO it doesn’t really mat


IMHO it doesn’t really matter.

I remember some 15 years ago, give or take, I so desperately wanted quality equipment to videotape, edit and produce quality audio and visuals. I remember settling for VHS, then early Panasonic consumer S-Video models, then finding the funds (desperately going into hock anyway I could) to obtain a pair of AG-450s, then AG-456s, thinking THAT might help the audio/visual quality (not the creative, the image and sound). Nada, not really. Then finding the funds (desperately going into hock anyway I could – DID I WRITE THAT ALREADY?) to get funky Videonics editing system, then some AG-1960 decks, then an A-B roll edit system, then a computer controlled A-B roll system, then a pair of Canon XL1 digitals, then the Amiga Toaster/Flyer, then Mac & FCP…

…what I’m saying is the stuff I REALLY wanted, the big “professional” Sony cameras, decks and editing equipment, (not to mention professional film equipment) called for an investment point starting at $100K and up. For me it was incomprehensible that I’d EVER have access to the resources/money needed to invest in THAT kind of equipment. Over time, however, today the technology is relatively affordable, though it might be getting MORE expensive again. Expensive compared to WHAT?

Well, compared to what it would have cost me 15 or so years ago to get the equivalency of today’s production quality systems and software, today’s production tools are overwhelmingly affordable. Sure, you can’t go into WalMart and purchase top of the line, front-runner, technology for few hundred dollars, but if you use your determination, skills and knowedge, you education, your contacts, your resources, your noodle…

…you can find a way to obtain the tools you need to be a producer/editor, and know that the tools you do invest in will help you deliver quality higher than what you could have afforded not so long ago.

I read constantly about the breakthroughs people accomplish in production, in independent releases, in getting eyeballs, in selling their idea/film/video/creative talent, achieving distribution, finding alternate ways to succeed. I am even enjoying some of the fruits of the possibilities that exist myself.

So, whether the digital revolution is dead or dying is actually not relevant to me. I can achieve something for myself, deliver on SOME of my dreams, even at my age, with the bounty of affordable tools and resources available to me. Nobody ever said it would be easy, but you’d have a tough time convincing some of us among this production uptick that it’s all THAT tough. Or that the revolution is no mas.

There’s SOME kind of revolution going on, digital or not.

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