Videomaker – Learn video production and editing, camera reviews › Forums › Specialty Topics › Wedding and Event Video › Wedding videography business slowing? › I’m not trying to rant to the
I'm not trying to rant to the choir, I just want to explain my position.
I think it would somewhat depend on where you live. Unfortunately in my area, the wedding video business has become pretty dead over the last few years. While I do agree about hard work and marketing in general, let's face it, there have been plenty of businesses which have closed due to changes in the landscape- not because the other elements weren't there.
We started in 1996 and have done too many weddings on DV to count. We got referrals like crazy because of our affordable price and artsy fully edited work. But, It became a hard transition between DV and HD because of expense and variations in client equipment. It's a really tough ravine to cross if the business isn't there.
The last few weddings we did, we actually poured money into advertising to boost our client base in order to cross the ravine into HD. Among other things, We took out a half page in a paper in full color! Well, we didn't get 1 call from this advertising. I don't mean some probes that didn't work out, I mean not 1 single call. Our full color professional circulated wedding show materials generated nothing.
Meanwhile, we did have some personal contacts with brides so we present to them. Nothing.
These brides did not hire ANYONE for video production. They paid $4000 for a photographer but had no professional company at all for the video production.
I attended one of these weddings, the bride had someone using a little camcorder and rickety tripod in the back. Let's face it, even a professional would have trouble getting a good production out of that sort of equipment. You still need a professional tripod….etc.etc.etc
What these brides are failing to appreciate is the gigantic difference in hiring a professional or using Joe Smith. They don't recognize the difference between this and getting a shallow depth of field extreme closeup during the vows or even an excellent recording of the vows. Heck, one of my microphones costs as much as the camcorder they were using at that wedding.
I'm not exactly sure where this is coming from other than the fact that video is just being cut. It's a low priority. It's a shame, because they only realize just how much they messed up by not using a professional after the fact. Then, it's too late.
After 12 years, I'm jumping ship to photography. I know for a fact I can get clients much easier than doing video production because it's easier to aquire them at a lower price point. You need little real experience to get work if you're charging half as much. It's much easier to grow prices than video because there are many times more clients. Work wise, it's probably easier than video production (considering sound and editing) if you're already an experienced videographer with equipment costs about the same or less.
Unfortunately, at the end of the day it will be the mid-level, lower budget level brides who end up taking the brunt of this change. We used to love to give them a spectacular edited production for around $900. But, Because so many brides skimp over video, the experienced video companies that were affordable are leaving the market- like us. This will leave only $2500 video productions, productions by inexperienced companies or something your friend shot that is horrendous to look at.
It's a very sad day indeed. But for those of you still cranking out wedding video in your area, I wish you well. I just don't think it works everywhere.