I recently read an article

I recently read an article about a new trend in SEO that deals with video content. Apparently, search engines (especially Google) favor original video content in search results. In theory, you could top the first page of your keyword’s search results if you had a video for it. A couple crucial tips that were mentioned:

1. Cannot host video on YouTube. Self-hosting is preferred
2. Absolutely must create video XML file and distribute to search engines

I’m excited to try this mysel fin the near future. If anyone has any luck with it, would love to hear your experiences!