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I live in California, and I wouldn't do weddings at gunpoint, so take what I have to say with a grain of salt. Out here, weding planners control the business. If the bride has hired a wedding planner, then the odds are better that she has a budget. So court wedding planners, and be prepared to pay for their referrals, one way on another.
Second, don't sell the wedding video–sell the experience. The bride is a movie star–it's her moment, and she'll pay for a Hollywood experience. Get a clapboard, and hire a crew, even if you don't need one.
I was shooting B-roll at the Mission San Juan Capistrano a couple of weeks ago, and there was a wedding shoot going on at the same time. Three shooters, and I'll bet two of them had never held a camera before–they were props, and their job was to hover around the bride, making her feel glamorous. They had a clapboard, and a director, and they put on a pretty good show. The bride loved it–it had the 'Disney princess' feel that brides seem to really enjoy.
How good was the video? Who knows–that's not what the bride was paying for. She was buying the show. Nothing wrong with that (at least, not until the bride walks into my shot); it's just not my cup of tea.