Videomaker – Learn video production and editing, camera reviews › Forums › General › Video and Film Discussion › Wedding Videographer Certification? › I do agree with faqVideo,
I do agree with faqVideo, any business is about word of mouth. Because of my background in creating online solutions I see that the next decade will give back a lot more revenue by reducing the filesize and quality to push content online to people who want it than getting a certification. You Tube gets a lot of visitors, not because of their quality, but because of their ease of access. With pro videographers, the content produced can $MOKE anything on youTube, and a small percentage of the bride/groom’s resulting visitors who see the entire video produced at the videographers’ website will begin considering a video purchase, if the content and ease of reaching it is that good.
I have to admit, as a web developer I can’t understand why more wedding videographers are not putting their full video online. We have all seen the paper and audio industries go through this phase, where putting content online gets more viewers. I’ve built online video solutions and the kids who are getting married are very happy to get me to transcode video from their videographer, of their whole wedding video online; but why is it that videographers won’t put it up themselves?
Yes, you have the challenge of compressing to a quarter screen, but getting 250-500 people viewing this content online and chatting in a guestbook under the video will generate more business without any hesitation. I don’t get why it’s easier for me to sell this solution to the kids just getting married than to videographers who have been in the industry for decades.
Customers can’t make the difference if they are not allowed to see the content. Charging a per ticket cost for reproducing half a dozen DVDs at $15/DVD is nothing compared to gaining half a dozen clients at the normal wedding rates because they saw and commented on the entire video. Not clips, not small portions, the full piece. Let whoever wants to purchase a DVD do it from the website, but give full access to the wedding party. You can track what your consumers are doing a lot better, you can let them post comments in the guestbook to their hearts’ content, so that they evite more people to watch the video. Password protect it, if the wedding couple want, give one DVD to the wedding couple, but get real leads by showing full content online.
I suspect the push to get incrementally higher quality from VHS to DVD to HD is holding back the content producers from letting their creativity freely into the hands of people who want to consume it. Pro videographers hate reducing quality to get video online, because it just doesn’t meet their standards. But for wedding video I still believe that there much more money will be made by allowing the wedding party to share video online with 500 people than by getting slightly better quality and serving it up on a silver disk, watchable by 2-5 people at a time.
At this point I should disclaim I believe so strongly in this that I am pushing my online web development skills in this direction.