I agree with you: clients


I agree with you: clients want to hear the price. In my experience they do not care about the details that go into arriving at that price.

Our company has been in business for 18 years, during which time I have never given a “quote” to a client — that is, an itemized list of all the costs involved and a firm figure for what the job will cost. Everything is an estimate, based on how much time I think the job will take.

I listen to what the client wants, make a calculated guess at how much time it will take to deliver, then tell the client estimated time and our hourly rate. I always build in a check point: e.g.., “I estimate this job will take between 20 and 30 hours to edit. After twenty hours I’ll let you know where things stand and you can decide how much more embellishing and how many more changes you want to make. VO talent will cost $100 per hour and based on what you’re asking for now I estimate it will require 4 to 6 hours.

Remember, these are estimates. You’re being charged for time and materials. My estimate for the job is between X and Y, with actual costs probably coming in closer to Y. It can go quite a bit higher if you make numerous changes.”

It’s always best to estimate on the high side. When you come in below the estimated cost you’ll have a very happy client.

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