I agree with CVP and total


I agree with CVP and totally disagree with John Crawford. You should consider your local market. Try to find out how much customers are used to pay in your market, and price accordingly. If you are not well established, discount is an option. But dumping the market price is a disservice to your colleagues, and first of all to yourself in the future.

Any book on how to start your business advices not to use “calculate your cost and add a margin” scheme. Go backwards, starting from the market price, take out your production costs, that’s how you’ll get your margin.

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Videomaker’s 2020 holiday gift guide

When it comes to holiday gifting for people who are deeply involved in a niche or hobby, it's challenging to decide which ideas are worthwhile. If the hobby has become an actual gig that they invest in, it can be daunting. This is true with videographers as much as anything, but we're here to help. You might want to find a gift that is exactly what they need to round out their gear, or something a little more fun. Either way, we've got you covered.