How can DVD be a trademark


How can DVD be a trademark? If that is true, how do companies get away with putting DVD Player on boxes?
DVDs that pertain to movies and video production is defined as “Digital Versatile Disc” or “Digital Video Disc”

If I have a business that the initials are DVD (Dalton’s Vitamin Drink) how can that be a trademark infringement.

The only way I see it to be a TM infringement is if someone copies the black DVD logo that is in the post above.

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