Hourly rates work for clients

Hourly rates work for clients who understand the process, but for those that don’t, I use a day rate, or what I call a long day rate – as our typical work can easily be 12 hours for what we do. We don’t use hourly charging because we often have long breaks because we’re waiting for setups, and new clients rarely understand why they pay us lots of money to do nothing for a couple of hours – so with these, a day rate works better.