Hmm interesting. That video
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Hmm interesting. That video is not available in USA, but why should that stop me 😉 a little google detective work was all it took. Here is the link I found: http://www.youtube.com/watch?v=HJEahE-4juQ
Okay so I don't know if that is a real effect and I'm just not aware of it but I could think of a couple ways it might be done:
1. setup multiple angles of the same shot 2-3 I would guess and switch rapidly between angles no cuts and line up the time stamp between shots perfectly to keep this illusion whatever its called smooth.
2. Probably the more simple one but I'm not so sure this is what they used for this video would be to take a shot in high resolution then zoom in during post and use the pan and crop tool to give the effect of motion on a still shot if done right this could produce something similar to what is in the video.
I'm sure there are other ways, and maybe someone would have more insight into the specifics of what this effect is called.