Hi, These are tweaking iss


These are tweaking issues. It would be highly unusual for the product you turn in to be run as is. Count on producers, tech directors etc. to have the final say on these tweaking issues of fadein fadeout, volume, etc. What you need to be focussed on is is making something creative and exciting with whatever message/theme you are assigned to tackle. I checked you website; pretty cool; you shouldn’t have a problem with the creative part. You are probably right there in the middle of the demographic which will be the audience for your commercial. Your focus should be to produce something that will grab attention from the first second and still maintain your (and co-viewers) attention and excitement level after 30 viewings. This may be your chance to invent an expression that will be remembered by a whole generation, like “it’s not just for breakfast, anymore” or “things go better with Coke.”
Congratulation on your gig!

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