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(I wrote the bottom section before my research. Have now read the above input and looked at some of these web sites. First, the above advice is great if you have rented someones house for a project and are paying them $500 or $5000 per day to park there and make a movie for a day or a week. These are the types of approaches that the films production designer will consider and use. The actuality is that many of these videos are done fast in a shoot and run mode, more like reality TV without being finicky about exposure or other production values. It is easy to criticize the sample that I saw. (Jerky and firehose pans to sell a $997,000 house; COME ON !!!) But I wont. Typically, windows are blown out, and rooms are too dark; although I saw some effective compromises where manual exposure was being used and was set to capture some detail in the room, as well as some accentuation of blown out windows. It appears that many of these videos are shot in auto exposure, so you do get the visual shock mentioned below; you could go with that and really be OK, even thrive in this business it appears. And you know what, none of this video is stinging to the eyes. Clearly, its the subjectmatter/content that counts, not the style, or the quality of the video.)
This is what I knocked out last night before reading the above forum input and before surveying real estate videos on web sites. Dont care for the professorial tone, but I cant always get what I want.
Here goes: What does everybody else do on the realty websites? You are wanting to look like your competition? Would something slightly different (i.e., better) provide a marketing edge, since that is the bottom line. Would better even be noticed?
Sounds like you want to avoid the visual shock of cam (in auto exposure) hitting the glass and the rest of the room going dark?
Essentially, since this is for marketing, as opposed to reality TV, the varying exposures need to express the window part of the pan in the best light and the non-window parts of the pan in the best light. A conclusion from this is that you will need more than one exposure setting for the 360 degree pan. This can be done automatically, leaving it up to the cam; or you can control the exposure precisely to bring out the wood tones, texture of the marble, nuance of the pastel paint job, etc.
(Idea #1; didnt see this approach in my survey:) A quick approach, keeping it simple, might be this: Manual exposure the window, start there and when window is out of frame, during continuation of your smooth pan, flip to auto exposure for an obvious but not shocking adjustment in exposure. Might be a pleasing effect.
(Idea #2; dissolves and fade to blacks/whites seems to be popular technique for these videos, so this idea is not terribly different from the norm:) Another simple approach, in post, dissolve from a manual exposure window to adjusted manual exposure spin around the room. After a few tries, this will be so smooth, the dissolve will barely be noticed.
I bet you can make good money doing this. GO FOR IT!
REGARDS … TOM 8)