We are SDE Weddings and we film weddings in Toronto.
This is our website: http://sdeweddings.com/
In terms of our strategy, we perform SEO as Jettiee mentioned.
We spend a lot of time blogging our content. we upload our videos on vimeo & youtube.
We also spend a lot of time networking with photographers & wedding planners.
We don't really use wedding wire, that website is saturated, too many companies on there already.
the most important thing is get to the first page of google. which is why we spent so much time blogging on our website.