Videomaker – Learn video production and editing, camera reviews › Forums › General › Video and Film Discussion › More newbie questions about pricing. › Hi Alan The starting point
The starting point for figuring out what to charge is figuring out what your costs are, including a salary for yourself and a profit for your business. In this regard you might take a look at http://www.videoccasions-nw.com/cost_analysis.html, an article I published some years back. It might help you consider your actual costs.
Obviously you have to consider things such as what others are charging and what you think the market will handle, but ultimately you have to take into account how much it costs you to go out on a shoot, edit what you’ve shot, pay yourself for your time and make a profit for your company.
I would strongly advise against charging a fixed rate. You’ll find that what you think will take a couple of hours to accomplish will often turn out to require two or three times that amount of work. An hourly fee works for many of us. And it’s not a bad idea to break up you fee schedule into two parts: an hourly fee for shooting and an hourly fee for editing. It’s not uncommon for these fees to be different. Clients sometimes decide not to follow through with a project after it has been shot, so charge for the shoot, money to be paid at the conclusion of the shoot, and charge again when the editing is done and approved. This way, even if the project falls through, you’ve been paid for your time and talents in the shoot.
I think your proposed fee of $25-30 per hour is very low. It may encourage some to use your services but you won’t be making any money. $75-100 would be more like it, unless you’re just doing this as a hobby and want only enough income to cover gas costs and help pay off your camera.