Videomaker – Learn video production and editing, camera reviews › Forums › General › Video and Film Discussion › Reaching Brides who DON’T Want Video! › Hello again, Ed. Funny thi
Hello again, Ed. Funny thing, on the way to the forum 😉 …
Anyway, a few points to ponder/discuss, if you want to keep this two-way thread going in hopes SOMEBODY who thinks “wedding video” will come onboard.
Back in the day, before a major division upturned the whole shebang, WEVA come off as a power in the WEDDING industry, OF A SORTS, but did little in the way of supporting the full scope of its WEVA branding, which stands for Wedding and Event Videographers Association. During the years of my initial membership, and attending a few events, including the former Las Vegas sessions which were great, if not in programs/presentations, at least in meeting and visiting with others in the industry. The two-day trade show also was worth attending, and the trip from Southern California to Vegas wasn’t all THAT bad.
Anyway, back in the day, when a printed magazine was “irregularly” received, and redundancy hadn’t overcome the seminar presentations, and inter-politics hadn’t created situations that made some uncomfortable, I participated strongly in the WEVA forums, and actually picked up information that helped me to invest in and make money from various new concepts for wedding AND EVENT videographers.
Early on I also started pounding on the need for a branding and awareness program, even if it called for an increase in dues, but all that seemed to connect with the management and membership was MORE classes, a method for certification, MORE members, MORE, MORE, MORE and not much in the way of helping the membership actually acquire business. With the exception of a once healthy Brides Guide section, now anemic, and a bit of something in the way of a general demo video and some promotional materials that did MORE to GROW WEVA’s influence than it did to help generate or create AWARENESS or business …
… I was told, more than once, by certain members AND management that the organization was NOT to help its members increase or gain business, but to instruct, educate and influence. It was then, and remains that (not using any kind of scientific survey formula here) IMHO, seven out of 10 brides-to-be, and even fewer grooms, will have EVER heard of WEVA, recognize the logo or give credence to WEVA award winners and high prices any more than any other independent videographer. I could go on, but …
… only to say that recently, due to a special price and drive offered by WEVA, I rejoined, primarily to SEE if anything was happening. The forums are a wasteland, a graveyard, with the possible exception of some of the technical sections. Replies are few and far between anymore, and a once lively, active and sometimes provocative private general section, marketing section and video sharing and critique section, is now measured in response per month, or months, rather than a back-and-forth, give-and-take multiple-times-daily, or EVEN DAILY occurrence full of FRESH and ACTIVE content/replies.
I’ve got MORE to say, Roger, but I decided to focus on MY personal experience as a WEVA member in this one; to note that true, WEVA does NOT actively engage in an ongoing branding/awareness strategy or program beyond WEVA focused ads in bridal publications and a presence here and there at events, and a significantly reduced presence of its own in Florida, mid-California OR Las Vegas.
Other points I want to address in upcoming responses here include:
WHY I THINK THE INDEPENDENT PROFESSIONAL VIDEO SERVICES PROVIDER ISN’T INTERESTED IN A COOP
WHAT IT WOULD TAKE TO GET A BIG ENOUGH GROUP INVOLVED AND REMAINING ACTIVE
Do YOU have any other points, in addition to the two above and WEVA’s organization, to ponder?