EarlC’s right about going


EarlC’s right about going into photograpy first. As a fledgling freelancer, you’ll be able to make more contacts with potential clients wanting photography services in the onset. You’ll still incur some expenditures because you’ll need a pro camera rig (or one that looks it!) and a reasonable amount of support gear (lights, backdrops, etc.) You’ll also have to keep everything portable because the majority of potential gigs will be on location (i.e. weddings and other events.) Doing these gigs will build your reputation and crediblity as a professional among your clients and peers. Also, photography will put you in contact withpotential clients who will be interested in video production services. Clients like someone with a good rep and work they can see.

The bad news; Initially, you will have to work on a ‘peer to peer’ basis to build your intial client base. That means friends, family and acquaintences. The drawback is; you’re not going to make much money because people who ‘know you personally’ will have an expectation of ‘getting hooked up’ (i.e. paying nothing or little.) They will not understand your pricing covers equipment usage, materials and overhead. You will also run into problems with payment for services rendered as many will figure ‘since they know you’ you’ll let them ‘slide’. With that in mind, maintain a professional demeanor (don’t flip out) and you will find among your ‘problem customers’ you have some ‘gems’. These are the ones you’ll establish a good relationship with and they will help bring you new business.

Now, you’ll run into the exact same problems on the video side but worse because video production is expensive. If I had a$100 for every new client I’ve seen with the HOLY$%%^&! look on their face when they find out how much it actually costs to make a professionally done video, I could bail out the auto industry! As a new freelancer without a name or reputation, you are going to have to do some ‘freebies’ and price your work well below the average. Unfortunately, you’ll have to work much harder to produce credible looking work as your build your clientele and rep. The good news; as your rep grows you can charge more.

Oh, and standard definition video is going to be around for a while more. I still see ads for freelancers with SD Camera packages for major networks and so on.

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