Dynamic videos


I wouldn't allow the talent to sit in a slightly dingy office for his pitch. You want to create energy, and that's tough to do with a seated talent. Perhaps a 'walk-and-talk' would be a better approach. He can start his lines at a distance from the camera, then stop at a pre-defined point. You could then setup a 2nd shot that he would turn into (as if you had a 2nd camera). Keep that energy going with dynamic titles, music and graphics (or b-roll) and you've got a winning formula.

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