Videomaker – Learn video production and editing, camera reviews › Forums › General › Video and Film Discussion › breaking into the professional video and film industry › Do some market research on
Do some market research on e-books. Are the numbers going up or down. I supect they are stable, but a small or minute share of the market, as compared to books and video’s, those major take home media big cats. Are you personally keen on reading e-books as part of your routine; do you know others who are? I think generally, those getting into video would primarily be seeking out the same medium, videos, as their reference points. About a year ago, one of my candidates (as a recruiter) for a govt senior management job was the prez of an e-book company, she wanted out. Business, at least hers, wasn’t doing so great.
Apparantly, there was never a shake out of technologies for reading e-books, so there are still competing systems; that doesn’t help much in marketing an e-book, if it’s not in the system that your target e-book reader uses at this time.
At some point e-books could take off and you would be there to capitalize; something of a gamble though. I still watch lazer discs but their day has come and gone.
If you did an e-book, and it turned out to be the definitive epic statement on the subject (for one moment at least), you would be developing content that could be transposed to other media relatively simply (with your background I would think): books, DVD’s, web sites. If the e-books weren’t strong sellers, the spinoffs might still do well (e.g., links to sites where your videos can be seen or ordered).
You seem committed to share with others how they can do it, following a path like yours. Perhaps you could package a presentation and go on the road and airwaves, like Timothy Robbins and many others on the talk circuit. For some, telling the story and motivating others can be more self-satisfying/actualizing AND LUCRATIVE than just being a practitioner.
Best of Luck!
REGARDS … TOM 8)