Videomaker – Learn video production and editing, camera reviews › Forums › Specialty Topics › Commercial Video › How to advertise to businesses? › Direct mailers. Good to know
Direct mailers. Good to know. I just started a direct mailer campaign, but I went a bit more than just post cards. I created a series of pictures that tied directly to an idea I am doing on a social platform, then packaged them in unique envelopes and did wax seals on them all and wrapped them in twine like a package. Hopefully they will get noticed. I also created unique QR codes for each mailer so that i could track if there was any traffic generated from the specific mailers.
I went the handmade route to add a more crafted experience. Only in Day 3 of the campaign but hoping that our leads will respond.
Gonna try a similar idea with a few more local companies after reading through this thread. I wonder how 5 years between the original post and now has changed the industry.