Direct mailers. Good to know


Direct mailers. Good to know. I just started a direct mailer campaign, but I went a bit more than just post cards. I created a series of pictures that tied directly to an idea I am doing on a social platform, then packaged them in unique envelopes and did wax seals on them all and wrapped them in twine like a package. Hopefully they will get noticed. I also created unique QR codes for each mailer so that i could track if there was any traffic generated from the specific mailers.

I went the handmade route to add a more crafted experience. Only in Day 3 of the campaign but hoping that our leads will respond.

Gonna try a similar idea with a few more local companies after reading through this thread. I wonder how 5 years between the original post and now has changed the industry.

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