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Charge more for renting the camera than for sending a videographer and camera. take a deposit for the full replacement cost of the camera if you do rent it.
figure out what you need to pay yourself for your time and wear and tear on your gear, and any other business costs. Compare that to what your competitors are charging. If they are charging considerably more or less than your estimates, find out why, and then make some descisions.
I doubt any advice stating “Charge xxx amount of dollars” is going to help you more than advice telling you to “make a business plan” and figure it out.