Avid once was the all beat

AvatarGrinner Hester

Avid once was the all beat all company of NLEs. I recall a day when we had to purchase Avids just so we could say yes when a producer asked if we had one.

The last decade has found all other companies making leaps and bounds in growth while Avid has continued to down grade. Today, man I’d not buy anything they have. I’d sooner go with a FCP HD suite on the high end and a lil matrox suite on the low end. There is just no justification for the price points of Avid’s bastardized software today.

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