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A friend of mine who is active on another board responded to my post. He is a long-time event video producer and in support of the salient points of my blog Bob Anderson noted that he has ALWAYS worked his events “on spec” ranging from a few thousand to several thousand dollars per event, and says that very rarely has he had a bad experience/return.
Bob specializes in instant reproduction of select acts, numbers, performances during events that can sometimes be day-long, or even over a long weekend. He also offers full performance productions, and has often parlayed his direct sales, no costs to the organization spec approach into huge profits/returns.
For many of us working “on spec” can be a way, as I said, to boost business and company/brand exposure. For Bob it is a way of life and ongoing business success.