A former employee of ours


A former employee of ours ran a business similar to what you’re describing. Here are some of the things she found: getting access to games was very problematic. Many schools had their own videographers — student or semi-professional — and didn’t want to be bothered by her. Rarely could she shoot from the “press box” and almost never from the field level. So she would wind up in the stands, trying to get good shots while being bounced around by the crowd. She was pretty good at schmoozing, too, but none of her efforts to legitimize her business in the eyes of the school athletic officials ever really paid off.

She also found it very difficult to market DVDs. Schools wouldn’t allow her to have any kind of sign-up table at the games and when she could have one it meant she had to hire someone to man the table and take orders. Then she had to find a way to deliver completed DVDs.

She also encountered several schools where the coaching tapes were edited on site, compiled into a DVD and sold to student athletes at the end of the year.

Her most lucrative strategy was to contact parents of players and shoot highlight tapes for DVDs to be used for application to colleges and athletic scholarship applications. Here again, however, schools were seldom willing to accommodate her needs and what she shot was often only marginally useful.

Hopefully you can counter all of these negative aspects with solutions, or won’t encounter them at all, and create a successful business. Best of luck.


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