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Time is the variable here, so charge by the hour, with (lets say) a two-hour minimum. Any other arrangement will end up costing you money. With jobs like this you cannot estimate time involved on each shoot and edit: a “one minute video for Instagram/Facebook” can turn out to involve four or five hours traveling, shooting, editing and revisions.
And above all, do not undertake this without a written contract that spells out exactly what you will do and how much and when you will be paid.