Image of Pond5 and RED logo over an ocean wave
Pond5 is making a collection of licensable video shot on RED cameras

Pond5 is compiling a collection of licensable royalty-free video shot on RED cameras, allowing greater access to professional-quality video clips.

Most of us don’t have $50,000 to spend on a RED camera, but with this new collection, videographers can still work with cinema-quality footage shot on RED cameras.

Where is the RED royalty-free content coming from?

The video being assembled into Pond5’s royalty-free collection are coming from filmmakers currently working with RED cameras or those who fully own footage shot on RED. Pond5 is encouraging those that fit into those categories to apply to their program.

If picked for launch, the approved filmmakers — or rights-holders — will have their work available to a global audience. They will also become eligible to receive “free preparation services from the Pond5 team” according to Pond5.

Pond5 believes that this collection of RED content will get videgrapher’s more eyes on their work, leading to higher profits:

“The quality of the footage captured on RED cameras is really incredible, and it deserves to be spotlighted in its own channel,” says Pond5 CEO Jason Teichman. “Filmmakers using these cameras are some of the best in the world, and they’re making a significant investment in their craft, whether they’re committing to the purchase of a RED camera or just negotiating access to one for a shoot. This collection offers them a way to get exponentially more eyes on that work, while getting the opportunity to see an additional return on that investment.”

Pond5 is taking applications now

All applications sent online will be considered for the Pond5’s RED collection launch. The launch is planned for later in 2018, so there’s still some time, but not much.

Those applying have to provide a link to their work with details about which RED camera they shoot with. Both new and pre-existing work will be considered; the applicant just has to own the full copyright to the footage.

Pond5 says submissions will be judged on “quality, creativity and category demand in the Pond5 marketplace.”

You can apply now at www.pond5.com/red-cameras.

If you’re looking to get your hands on some RED video, the RED collection will be out later this year.

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