Planning & Directing

Stuff You Need to Know

Man looking straight into camera.

Look Me in the Ear: the Psychology of Eyelines

For effective communication, begin production with a clear idea of your viewers’ role. Consider how camera angles may change the relationship your viewer has to your subject.
Colorful image of chalk and color bars.

What is color theory? A simple explanation

Color theory can set the tone and mood for the viewer using color manipulation in pre-production, shooting and post. But what exactly is color theory?

Why pre-production is essential for all videos and films

Pre-production is dreaded by many; some consider it tedious, non-creative work.

Freytag’s pyramid, dramatic structure and story arc

A first-class story is compelling from beginning to end. Freytag's Pyramid is a formula that describes the structure of most dramas.
Film Crew on set.

Creative Collaboration: Building Team Dynamics for Your Production

When you start building a team for production, you are creating your most valuable asset.
Even though every project varies based on the budget, shooting schedule and resources, the rule of thumb always remains the same for every director: have everything in order before the cameras start rolling.

How to Prepare for Your First Directing Gig

Directing your first project is like getting behind the wheel of a car for the first time. You read through the manual, attended the...
Titanic (1997)

Why Story is the Most Important Aspect of Video

There are numerous reasons creators get into the world of film and video, but the overlying constant that consumers all want is a good story!
How to Apply the Three Act Structure to Nonfiction Video - CNN’s “Parts Unknown with Anthony Bourdain”

How to Apply the Three Act Structure to Nonfiction Video

We all know how important three act structure is in narrative filmmaking;  it’s been used in storytelling of all sorts for eons, and if...
The Key Role of the Director Off-set

Why the Job of a Director Starts Long Before the Shoot

For the director, this process begins in the pre-development stage of their project. The first stage of the creative process is the script. The...
How to Break Down a Script

How to Break Down a Script for Production

Film production at any level is a complicated process. When working on your own, or even with a small team, there's a lot on...

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Quentin Tarantino

Here’s why Quentin Tarantino is the filmmaker’s filmmaker

Quentin Tarantino inspires generations of filmmakers with his uncomprised vision for his films. He's the definition of what a filmmaker is.
These are some of the best filmmaking books

Best filmmaking books: 7 books every filmmaker needs to read

It's important for all filmmakers to continually study their craft. So, we've put together a list of the best filmmaking books for you to check out.
How to write low budget movies scripts

Rules of no-low budget scripts: Making low budget movies

Writing low budget movie scripts is one of the harder forms of screenwriting. However, it’s also one of the most rewarding.

How to come up with great video ideas

Coming up with great, original video ideas is hard. Luckily, there are many things you can do to help get your creative juices flowing.
how to write a pitch

How to write a pitch for your film and excite listeners

If you want people to respond well to your film pitches, you need to learn how to write and present your pitches in an exciting, effective way.
Parker Walbeck music video scene

See how Parker Walbeck shoots a music video

Parker Walbeck is one of YouTube’s finest with his film making tutorials. His latest video gives us a look at his process for shooting music videos.

How to research keywords for your YouTube video

Identifying keywords an essential strategy for attracting more viewers to your work. Here's how to effectively research keywords as an online video creator.
Opening scene from James Bond

What is a motif and how is it used in cinema?

Have you ever noticed how sometimes films reuse a piece of sound, music, or visuals over and over again? Those are what we call motifs.
Tips for renting a camera

Everything you need to know before you rent a camera

Renting a camera can be a great way to save on money and storage. We have a few tips that will help you have the best renting experience.
How to write subtext title image

How to write subtext: the art of writing between the lines

In this article, we'll teach you everything you need to know about how to write subtext. We will give you a examples of subext and how to write it yourself.
7 Tips to Help You Start Editing Your Film Script

7 Script Editing Tips that Will Take Your Screenplay from Good...

Even though you’ve finished writing your script, it's still a first draft and most scripts need more than one draft to be ready for...
Video Production Crew

How to build a video budget

If you’re doing video production because it’s a wonderful hobby and you’re okay with spending your own money to make your video...

How to elevate your production with costume design

Especially when working with a limited budget, it's easy to find costumes falling to the bottom of your priorities. If you want to give your production a truly cinematic finish, costume design should be a key element.

Fight choreography: Planning and shooting your fight scenes

Fight scenes add excitement to virtually any story, but proper fight choreography is crucial if you want to create believable and engaging fight scenes.