Fujifilm GFX100S
Image courtesy: Fujifilm

Fujifilm underestimated the demand for its upcoming medium format camera, the GFX100S. Just a few days after the camera’s reveal, Fujifilm released a “notice of delay”.

The notice states the current demand for the GFX100S is so high it’s exciting Fujifilm’s launch supply. According to a Google translation of the notice, Fujifilm says: “The mirrorless digital camera ‘FUJIFILM GFX100S’ … has received more reservations than expected.” Naturally, customers will experience shipping delays.

When will the GFX100S ship?

Fujifilm didn’t say much in the notice. However, it’s looking like it might take a while for customers who pre-ordered to receive their cameras. The notice states, “it may take some time before the ordered product is delivered.”

So, from what we can tell, it looks like it’ll take Fujifilm some time to catch up with the demand and fulfill everyone’s orders. Fujifilm didn’t say how long the delay will last before it’s able to get its stock up.

Fujifulm says the GFX100S will begin shipping in March after its releases in late February. Right now, it seems Fujifilm’s initial timeline is still intact. Petapixel noticed Adorama still lists the GFX100S with a March 11 shipping date. Still, some customers will have to wait as Fujifilm catches up. At this time, we don’t know how many customers will experience delays with their orders. The notice didn’t say how many units will be shipped on the first shipping day.

If Fujifilm says anything more about the state of the GFX100S’ shipping delays, we’ll be sure to let you know. If you want to take a look at Fujifilm’s “notice of delay” you can check it out here.

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