Sony today unveiled the Alpha 7 IV, the latest in Sony’s line of full-frame interchangeable-lens cameras. The new Sony a7 IV appeals to both enthusiasts and professional photo and video shooters as a reliable hybrid camera suitable for a variety of work.
“Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a ‘basic,’ or entry-level full-frame camera,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Now, it’s time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers.”
What’s inside the Sony a7 IV?
The a7 IV features a 33-megapixel full-frame back-illuminated Exmor R CMOS image sensor powered by the latest BIONZ XR processor. This enables up to 15 stops of dynamic range, according to Sony, and a wide ISO sensitivity range expandable to ISO 50 – 204,800.
For filmmakers, the camera also features S-Cinetone, which promises more cinematic color reproduction. The a7 IV can shoot at up to 60 frames per second in 4K in Super 35mm mode. It shoots up to 30 fps in 4K in full-frame. For improved color accuracy, the a7 IV features 10-bit depth 4:2:2 color sampling. It also features XAVC S-I intra-frame encoding and XAVC HS H.265 long-GOP for doubled compression efficiency.
An eye on usability
The a7 IV offers another perk: advanced eye-tracking autofocus. Sony claims the a7 IV is about 30 percent better than the a7 III at tracking human subjects. With Real-time Tracking and 759 phase detection AF points, Sony claims thea7 IV can also track bird and animals eyes.
Additionally, the a7 IV offers a variety of connectivity options, including on-the-spot streaming, Bluetooth connectivity, and fast data transfer via 5GHz/2.4.GHz Wi-Fi. Sony also plans to provide a new cloud service next year called AI Video Editing Studio, which will automatically edit your footage using AI technology.
Pricing and Availability
The Sony a7 IV will be available in December 2021 for around $2,500. For full details, head to alphauniverse.com.
