Sony's A7 III
Sony's A7 III is dropping in sales in the Japanese market. Image courtesy Forbes.

Reports suggest Sony’s year-old full frame camera, the a7 III, is beginning to lose its mojo in the Japanese market to Nikon.

Japanese new source BCNRetail claims the a7 III, while still maintaining its lead in the full-frame market share in April, has seen a slight dip in sales in the last week of the month. The dip happened at the same time as Nikon’s Z6 sales saw a boost.

Let’s break down the specifics of the report

The reports show that the a7 III is still leading the full-frame mirrorless pack. The top three models in April was the Sony a7 III, the Canon EOS RP and the current CANON EOS R. The cameras held 38.9%, 16.5% and 12.3% respectively.

As for Nikon’s Z6 and Z7, they are in fourth and seventh place. The rest of the positions are taken by Sony camera models. This isn’t really surprising though. Sony’s being making mirrorless cameras for a while now, so they have enough models to fill the empty spaces.

Keep the success coming for the Z6

Though neither camera is in the top two of the shares, we are happy to see the Z6 get a boost in sales. We believe that the Z6 is the best full-frame mirrorless camera a video shooter can get. It’s got a very nice, high-quality image that comes at a great price.

But Nikon still has a long way to go. This report is also just for the Japanese market. Sony’s hold on the American mirrorless market is still very strong. However, if Nikon keeps making cameras like the Z6, we could see a bigger share for Nikon in the mirrorless market.

Image courtesy Forbes

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