14-24mm F2.8 DG DN

Sigma has just announced its WPPI 2020 product showcase. The exhibit will include hands-on experience with the new Mirrorless Art Zoom Duo (14-24mm F2.8 DG DN Art, 24-70mm F2.8 DG DN Art) and the Sigma fp.

Sigma will showcase its “leading imaging solutions for portrait, wedding and event photography” at the 2020 WPPI Expo later this month.

Highlights at WPPI 2020

Sigma fp

Claimed to be the “world’s smallest and lightest full-frame mirrorless digital camera” by Sigma, the camera itself measures out to be 112.6 x 69.9 x 45.3mm. As for its weight, it weighs just 370g. Inside, it has a 24.6 megapixel Bayer full-frame sensor and shoots 4K UHD/24fp video while supporting 12-bit CinemaDNG external recording for RAW video data. You can switch between still and cine shooting with a switch. The camera uses L-mount.

Sigma fp
Sigma fp

Sigma 14-24mm F2.8 DG DN Art

The first new lens at WPPI 2020 is the Sigma 14-24mm F2.8 DG DN Art. It’s a wide-angle large-diameter zoom lens, according to Sigma. Looking at this lens, it seems best suited for landscape shooting because of its field of view. It’s built from three aspherical lens elements, which include large-diameter aspherical elements. The lens is available in Sony E-mount and L-mount

Sigma 24-70mm F2.8 DG DN Art

Moving on to the second new lens from Sigma at WPPI 2020, we have the 24-70mm F2.8 DG DN Art. It is a large-aperture standard zoom for full-frame mirrorless cameras. The lens is also available in Sony E-mount and L-mount. Sigma claims the lens sports a “completely new optical formula developed specifically for mirrorless camera systems.” It features an 11-blade rounded diaphragm along with six sheets of “F” low dispersion glass and two sheets of special low dispersion glass.

24-70mm F2.8 DG DN
24-70mm F2.8 DG DN

Attend WPPI 2020 to see these in action

To see these products in action, you can attend WPPI 2020 at booth #909 at the 2020 WPPI Expo. It is held at the Mandalay Bay Resort and Casino in Las Vegas, NV. It will be held between February 25 – 27, 2020.

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