Lawmakers in the U.S. have introduced an updated version of legislation aimed at controlling deepfakes. The No Fakes Act has drawn backing from both Democrats and Republicans, along with support from Getty Images.
History of the Act
The Nurture Originals, Foster Art and Keep Entertainment Safe Act goes by the acronym No Fakes Act. It targets AI replicas of a real person’s voice or image, better known as deepfakes. The Act first surfaced in 2023 as a discussion draft before reaching the Senate in 2024. A companion bill followed in the House of Representatives a few months later. Both parties backed it, but the Act failed to advance during that year’s legislative session.
Updated Act
In 2025, the bill returned to both the Senate and the House. This time it picked up support beyond the two parties. Companies and industry bodies signed on too, including SAG-AFTRA, IBM, Google, OpenAI, Amazon and YouTube. This week, lawmakers reintroduced the Act with fresh revisions. One adds a “counter-notice” procedure that lets someone challenge the removal of their material. Another creates exemptions for certain works held at libraries, archives or research institutions. Those build on earlier carve-outs for news, documentary and sports content, plus parody videos.
What next?
The latest version has support from Spotify and Getty Images. Lawmakers hope this incarnation can win wider backing in the current Congress. Separately, the Take It Down Act took effect this week. That law gives online platforms 48 hours to remove nonconsensual intimate images after a complaint. It’s aimed at so-called “revenge porn” posted online. Companies that miss the deadline can be fined up to $53,088 per offense.
What we think
As generative AI improves, the risks from deepfakes climb right alongside it. The No Fakes Act is the legislative tool meant to rein in those AI videos. Yet despite support from both parties, along with major companies and organizations, it hasn’t made it into law in past years. Lawmakers are clearly hopeful that the new amendments and the added weight of Getty Images and Spotify will finally get it over the line in 2026. We’ll keep tracking the bill and report any developments.
