Fujifilm GFX 50S
Image courtesy: Fujifilm

It’s been a while since Fujifilm released the GFX50S, dating back to 2017. It goes without saying that the camera may be long overdue for a revamp, especially considering the GFX100 has two model updates: the GFX100S and the GFX100IR. Well, according to a report for FujiRumors, Fujifilm will release an upgraded version of the camera: the GFX50S Mark II.

What we know so far about the GFX50S Mark II

The GFX50S Mark II should release soon

FujiRumors reports Fujifilm is gearing up to start shipping the GFX50S Mark II sometime in September — despite competing rumors suggesting the camera will release Aug. 27. It’s possible that there may be a bit of truth in both rumors, with Fujifilm initially planning for an Aug. 27 release, but later pushing the date back into September.

Similar specs at a lower cost

FujiRumors claims the GFX50S Mark II will cost significantly less than the GFX100S and any other GFX50 cameras. Currently, the GFX50S costs $5,500, equipped with a Fujifilm G format sensor that measures 43.8×32.9mm with 51.4 megapixels of resolution. Fujifilm reports the new camera will cost $4,000 ($1,500 less than the GFX50S). This is major because the the camera will have the same body as the GFX100S and feature in-body image stabilization (IBIS). Users will have access to a similar spec camera with IBIS stabilization.

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It might be hard to get the camera at launch

PetaPixel points out Fujifilm has struggled to produce enough products to meet the demands of its customers, evidenced by its struggles to make enough GFX100S to satisfy demands. It’s entirely possible that the GFX50S Mark II will experience a similar, rocky launch, meaning that it might be a while for everyone who wants a GFX50S Mark II to get one.

Remember, all of this information is unconfirmed, although FujiRumors seems confident that all this information is accurate. We’ll just have to wait for the official announcement to know for sure.