NABWeek 2020: Blackmagic drops price on Pocket Cinema Camera 6K

The Blackmagic Pocket Cinema Camera 6K packs a lot of value. Previously priced at a reasonable $2,495, Blackmagic announced today it’s dropping the retail price of the Pocket Cinema Camera 6K.

So how affordable is the new 6K camera going to be? Blackmagic is knocking off $500 from the original price. That means the new lower price for the camera is $1,995. This price change is in effect immediately worldwide.

Blackmagic’s price drop is linked to the COVID-19 pandemic

In a press release, Blackmagic Design CEO Grant Petty says “more advanced and much higher quality digital film workflow” has “become more important with COVID-19.” This is true. Many more people are now required to work from home and have to use digital forms of communication. Video communication has is crucial during times like these.

“Many broadcasters have been setting up home studios for presenters, which have used ATEM Mini switchers and Blackmagic Pocket Cinema Cameras. We think with the recent software updates for switcher control of the Pocket Cinema Cameras from the ATEM Mini switchers, combined with this more affordable price, it will greatly help this workflow,” Petty says.

For a camera that already had a reasonable price and the ability to shoot RAW 6K video, pricing the Pocket Cinema Camera 6K under $2,000 makes getting this camera a much sweeter deal.

Pocket Cinema Camera 6K breakdown

  • Works as a studio camera when connected to ATEM Mini
  • Designed from carbon fiber polycarbonate composite
  • Wide 13 stops of dynamic range
  • Built in SD, UHS-II and CFast card recorders
  • Features Blackmagic RAW recording
  • Built in 5″ touchscreen allows accurate focus when shooting 6K
  • Blackmagic OS as used in URSA Mini and URSA Broadcast cameras

Price drop now in effect

So, now the Blackmagic Pocket Cinema Camera 6K will be priced at $1,995 instead of the original $2,495. The change has already been implemented worldwide.

Image courtesy: Blackmagic Design

Sean Berry
Sean Berry
Sean Berry is Videomaker's Managing Editor.

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