Here’s why Adobe’s acquisition of is a huge deal

Two formidable giants in the video production industry, Adobe and, have decided to join forces. In a massive $1.275 billion deal, Adobe’s agreed to acquire, an innovative cloud-based video collaboration platform.

Once the two companies iron out all the details of the deal and the ink officially dries (which Adobe expects to take a few months), will join the Creative Cloud team. With over a million active users and industry-leading professionals and businesses (including Adobe) relying on daily, the team’s technology will now be accessible right in Premiere Pro and other Creative Cloud applications.

Video courtesy: Adobe changes Creative Cloud collaboration

Video production has always been highly collaborative. While Adobe offers some forms of collaboration in the Creative Cloud (such as Creative Cloud Libraries and Document Cloud), integrating’s technology into its application will massively change how people collaborate in the Creative Cloud. allows all stakeholders (video editors, producers, agencies and clients) to view the project and leave feedback on specific clips in the timeline no matter where they are. Now that this function is available in Premiere Pro, the integration will streamline the whole process, opening up your time to take on more projects and ultimately earn you more money.

Moving forward

For the time being, Adobe and will work independently. While the deal is announced, it’s still in the final stages. Once the deal is official, will have more resources and people working in their team to further their technology in the coming months and years. Also, the company will continue its investment with other partner integrations, including Final Cut Pro, DaVinci Resolve, and AVID Media Composer.

Since the introduction of cloud-based collaboration, the process has been made simpler and efficient. Now, Adobe and are set to lead the industry in cloud video collabration

Sean Berry
Sean Berry
Sean Berry is Videomaker's Managing Editor.

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