Fujifilm unveiled 17 new lenses — what you need to know

Today, television productions are increasingly using robotic systems to streamline production, specifically lenses. Lenses with automated systems are more capable of responsive operation — making it simpler to capture live events. Fujifilm incorporates its new S10 digital drive unit into a new series of 17 FUJINON zoom lenses, enabling more responsive operation and a few other pro-level features.

Here’s a list of all the lenses in the series:

4K-compatible broadcast zoom lenses

  • UA24×7.8BERD-S10
  • UA24×7.8BERD-S10B
  • UA13×4.5BERD-S10
  • UA18×5.5BERD-S10
  • UA14×4.5BERD-S10B
  • UA18×7.6BERD-S10
  • UA23×7.6BERD-S10

HD-compatible broadcast zoom lenses

  • ZA12×4.5BRD-S10
  • HA14×4.5BERD-S10B
  • ZA17×7.6BRD-S10
  • ZA22×7.6BRD-S10
  • HA18×7.6BERD-S10E
  • HA23×7.6BERD-S10
  • HA18×5.5BERD-S10
  • ZA17×7.6BERD-S10
  • ZA22×7.6BERD-S10
  • ZA12×4.5BERD-S10

The new Fujifilm line delivers faster performance

All lenses in the series feature the new S10 digital drive unit. Fujifilm claims the S10 allows for faster signal processing and response performance. It’s projected to be much faster than its predecessor, the S6 (about 30%, to be specific). So, you can expect little to no delay when zooming or focusing, even when panning and tilting.

With faster processing and response, camera operators can use the lenses in a variety of fast-moving environments, such as sports broadcasting. That’s not all, though. The S10 can slow down and capture scenes with slow, smooth zooming and focus.

All 17 Fujifilm lenses are capable of outputting positional information at 16-bit

The S10’s 16-bit digital drive allows the new lens services to output positional information at a much higher resolution. Another advantage of working at 16-bit is an increase in accuracy. So, camera operators are now able to send lens positions with higher accuracy. Now, the lenses not only output zoom and focus positioning – they also output iris potions, giving camera operators more control over their lens settings.

Automatically compensates focus breathing

Fujifilm also incorporated its “Breathing Compensation Technology.” It’s a technology that automatically compensates for focus breathing. Focus breathing is a common issue videographers face when focusing. They usually have to adjust their viewing angle after focusing. It appears these lenses won’t require any angle adjustments. So, you’ll be able to focus without having to waste time changing the angle.


Fujifilm will slowly release the line of lenses, so expect the first round to start rolling out on Friday. More will release soon after. According to a Fujifilm press release, these new lenses will come with price tags between $13,590 and $47,220.

Sean Berry
Sean Berry
Sean Berry is Videomaker's managing editor.

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