Image courtesy: Sony

Sony has been one of the more active companies when it comes to supporting the creator community. It often offers to fund various creator’s projects and helps promote the project after its finished. Just a month ago, Sony opened its 2021 Alpha Female+ grant program and pledged to support 12 female creators. Now, Sony is committing to help out local non-profits.

This week, Sony launched the new “Create Action” program. The program will award 10 non-profit organizations with $50,000 cash grants in an effort to support underserved and underrepresented communities. Sony will also provide the organization with $50,000 worth of Sony Electronics products and create a short film promoting the organization’s mission.

“Sony’s main purpose is to ‘Fill the world with emotion, through the power of creativity and technology,’” said Neal Manowitz, President and COO of Sony Electronics Inc, in a press release. “CREATE ACTION is designed to support this purpose.”


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What the winners will receive

  • $50,000 cash grant (by check)
  • $50,000 in Sony Electronics products
  • A custom short film promoting the organization’s mission
  • Additional opportunities for collaboration with Sony Electronics and extended network of corporate partners

Which non-profit organizations can apply?

Sony does require the non-profits that apply to meet its criteria. Organizations need to be 501(c)(3) with less than $500k annual operating revenue for 2019 and 2020. Additionally, Sony is looking for organizations with a focus in STEAM Education (Science, Technology, Engineering, the Arts and Mathematics), Academic Enrichment, Workforce Development and Community and Civic Engagement.

When can your organization apply?

Non-profit organizations can apply for the grants right now. Sony will accept applications until March 29th, 2022. If your organization meets the criteria, be sure to try and apply as soon as you can. Once the application window closes, Sony will look through every application and pick the 10 winning organizations. If you want to apply, head to the program’s official page.

Sean Berry is a blogger and Videomaker Associate Editor.