At CES 2020, Shure announced a marketing campaign in support of the launch of a new line of wireless noise-canceling headphones and true wireless earphones: the Shure AONIC line. The line kicks off with the Shure AONIC 50.
The AONIC 50 Wireless Noise-Cancelling Headphones are designed for use by audio professionals. The headphones should also be very comfortable. Shure says that the headphones are for people who wear headphones all day for a living. Additionally, the AONIC 50 can last up to 20 hours per charge.
Shure also announced the AONIC 215
According to Shure, the AONIC 215 is equipped with premium sound quality and long-term comfort engineered from decades of experience designing headphones for in-studio use. The pair features Adjustable Noise Cancellation, allowing users to select how much noise to block out.
There’s also an Environment Mode. It lets you decide how much you want to interact with your surroundings through ShurePlus Play app for iOS and Android.
“The biggest legends in music – Elvis, The Beatles, Jimi Hendrix, Aretha Franklin, and others – have trusted Shure microphones and gear in studios and on the biggest stages worldwide,” said Eduardo Valdes, Senior Director of Global Marketing for Musician and Consumer Audio at Shure. “Now, music lovers can experience that same quality of audio wherever they go.”
Campaigning with Adam Levine
Shure announced Adam Levine will be the face of the new marketing campaign. Adam Levine has been involved with the company for more than a decade, so it’s fitting for him to become the face of the AONIC product line.