Adobe is rolling out its creative agent AI across several Creative Cloud apps, including Photoshop, Premiere and Illustrator. The company is also expanding the agentic features inside Firefly, its all-in-one creative AI studio.
AI Assistants
Adobe is using that creative agent to bring AI Assistants to a handful of Creative Cloud apps. Premiere, Photoshop, Illustrator, InDesign and Frame.io are first in line. For now, the feature ships only as a public beta in each app.
What can the AI Assistants do?
In Premiere, Adobe says the assistants can “orchestrate multi-step workflows so creative professionals can stay focused on their craft.” You stay in control of the process throughout. As Adobe puts it, you decide “what to hand off to the assistant, what to own and how best to apply [your] taste, expertise and judgment to shape every editable outcome.”
Premiere
According to Adobe, the assistant handles “the tedious set-up work” for you. It can sort assets into bins and batch-rename clips. It goes further than housekeeping, though, flagging interview questions and dropping in markers. Adobe says the assistant can even assemble a rough edit to start from. The company’s pitch is blunt: “If you can do it in the Project panel or Timeline, AI Assistant can help.”
Photoshop
In Photoshop, you describe the outcome you want and the assistant takes it from there. That might mean swapping a background, resizing assets for different platforms or tidying up the layers in your image. Adobe says the assistant carries out your instructions across the whole composition. It works through nondestructive adjustments rather than destructive edits, so you can keep refining afterward.
Illustrator
In Illustrator, the assistant tackles multi-step production jobs, like generating 50 versioned files from a spreadsheet. It can also reorganize layers across a document. It’ll even run your preflight checks, catching color mode errors or missing fonts before anything goes to print.
Other apps
In InDesign, the assistant gets to work the moment you open a template or load a new PDF. It can push updates across your layouts, from copy and styling to print-readiness checks.
Frame.io gets the same treatment. There, the assistant organizes shoot assets, surfaces feedback across revisions and generates B-roll. It does all of this inside the project and, crucially, under your direction.
What we think
AI is a divisive subject among filmmakers and creators. These assistants, though, aren’t the generative kind that tend to spark the loudest objections. They speed up your workflow by automating the grunt work that gets in the way of actual creativity.
Most Premiere editors will happily let software import media and build out a bin structure on its own. Photoshop users will appreciate handing off social media formatting to an assistant. Adobe’s rollout might even mark the start of warmer attitudes toward AI among content creators.
Pricing and availability
AI Assistant is available now as a public beta across Premiere, Photoshop, Illustrator, Frame.io and InDesign. It’s also available in private beta in After Effects.
