Adobe has announced that 85% of the filmmakers at this year’s Sundance Film Festival used Creative Cloud products. The company also released $10 million in grants for creators.
Sundance Film Festival
The 2026 Sundance Film Festival runs from January 22nd to February 1st in Utah. This year, the festival is screening 90 feature films and 7 episodic projects. There are also 54 short films being shown across 8 curated short film programs. Sundance began in 1978 and was founded by actor Robert Redford. The festival is now run by the nonprofit organization, the Sundance Institute. It’s mission is to be the ultimate gathering of original storytellers and audiences seeking new voices and fresh perspectives. In addition to film screenings, Sundance hosts daily filmmaker conversations, panel discussions, and other events.
Use of Adobe products
Adobe is a Presenting Sponsor at the 2026 Sundance Film Festival. The company also announced that nearly 85% of this year’s entrants used Adobe Creative Cloud tools, including Premiere, Frame.io, After Effects, Photoshop, and Substance 3D. Additionally, more than 75 projects relied on Premiere Pro as their primary editing platform. Feature films and documentaries debuting at the festival that were cut on Premiere include “Chasing Summer,” “Wicker,” “The A.I. Doc: Or How I Became an Apocaloptimist,” “Union County,” “Zi” and “The Brittney Griner Story.”
Adobe Film & TV Fund
For a long time, Adobe has supported emerging and mid-career filmmakers with funding through the Adobe Film & TV Fund. The fund’s mission is to help newcomers create, launch and amplify the next generation of film and television projects. This year, Adobe has also announced that it is committing nearly $10 million in contributions and Adobe product donations to the fund.
The company has new partnerships with Rideback RISE and Amelia Dimoldenberg’s Dimz Inc., as well as continued collaborations with the Group Effort Initiative, Gold House, and others.
What we think
The Sundance Film Festival is one of the most prestigious film festivals anywhere in the world. It is a great coup for Adobe that 85% of the filmmakers screening work at the festival used one or more of the company’s products. Unfortunately, its subscription pricing model can be prohibitive for some filmmakers, especially those just starting on their creative journey. It’s important therefore to remember that there are other low cost and free options, including Blackmagic Design’s DaVinci Resolve. However, Adobe deserves great credit for continuing to support new and emerging filmmakers with its Film & TV Fund. To date, the Adobe Film & TV Fund has supported more than 1,000 creators to grow and develop their careers.
