KeyPoint Intelligence — InfoTrends released its 2018 US Digital Interchangeable Lens Camera (DILC) Market Study, giving us insight into the current DILC market and first-time buyers.
The study covers interchangeable-lens cameras in both the DSLR and mirrorless form factor. KeyPoint Intelligence — InfoTrends says, “what started as a digital single lens reflex camera (DSLR) market has now evolved into two segments: DSLR cameras and mirrorless cameras (MILCs).” The study reveals some interesting numbers on current and prospective DILC owners.
The Study’s Results
InfoTrends’ study found 72 percent of consumers who plan to purchase a DILC in the next year don’t currently own one. That may not shock you, but you may not expect this: According to the study, most of those possible first-time buyers are currently using either smartphones or point-and-shoot cameras. Additionally, 33 percent of smartphone users and 42 percent of point-and-shoot users are considering a mirrorless camera.
Also, the study claims 30 percent of all smartphone or camera owners planned to buckle down and take photography more seriously in the next five years. 80 percent of that 30 percent expect to achieve the level of hobbyist photographer or higher.
Why is this DILC market study important?
KeyPoint Intelligence — InfoTrends conducts this study as a way to help businesses understand the current market. It says “study is designed to equip companies that are interested in the DILC market with critical business planning information.”
The full study is available for purchase, but it’s so expensive we doubt anyone outside if manufacturers would want to purchase it. The full study costs $20,000. For that price, you get a 158 slide PDF presentation, demographic and digital camera banners and tabulations, and Excel pivot tables. However it’s synopsis is free — which you can check out at keypointintelligence.com.