In the ancient times of digital video (the 1990s), there were but a few ways to store footage. Now there are scores of different formats to choose from. Beware! An unwise choice in format can have devastating results.
On every commercial shoot you spend a lot of time hauling equipment around to various locations, creating multiple setups and keeping track of both talent and crew. This expenditure of time severely limits the number of projects you can take on. Could there be a better way?