You’re a video producer and you hear the words “non-profit.” Immediately, you think, “no money,” right? Of course! The truth is, however, that non-profit organizations have needs that are just as varied and important as those of any group that needs outreach. Ironically, a non-profit can turn out to be one your most profitable clients in more ways than one.
A common sign in MMA gyms state, “Beware of the old guy in a sport where the majority of young guys quit.” There’s something to be said for longevity and holding one’s feet to the fire. In the arena of video editing, Avid products have spent more time going to the mat than just about anyone else. Avid’s a seasoned veteran and knows what it takes to win when the going gets tough.
We are creatures of habit. It’s our habits that allow us to develop routines which increase our efficiency and enable us to be more productive. But there’s a flipside to the habitual coin; one where habits drive us into a rut; where our repeated patterns of behavior do more harm than good. Bad editing habits are easy to fix and the easiest way to solve the problem is to identify where it starts.
Vine, the viral 6 second looping video site owned by Twitter, has quickly grown to be a social media sensation. Due to the short format and odd specifications, Vine has many professionals pondering the best way to use this unique social platform. Here’s a quick look at a few of the wonderful uses for Vine and a few tips and tricks on making the perfect Vine video.
As well as considering color temperature, cinematographers need to be aware of the ability of their artificial light sources to reproduce colors accurately. The CRI and TLCI are measures of color rendition accuracy and understanding their ratings will help you avoid post-production headaches.
Editing takes work. Video editors are always wrestling with the collected content of a project. It takes time for a story to form in post-production. It’s not surprising to find that the video isn’t going as planned. Even less surprising are those moments when you hit the wall and aren’t sure about what direction to take with the edit. If you’ve ever felt this way, the answer is quite simple: kill your darlings.
Looking to edit 4K footage? Needing a bigger and better machine to handle all that data? Determining the best computer system to edit 4K footage is a bit more complicated than just looking at the system requirements of the editing software you want to use. You need to consider your whole post-production workflow to determine the minimum requirements for the work you're doing, not the minimum the software will run on.
It’s been said that big things come in small packages. When it comes to video editing, an editor knows exactly what they’re giving an audience with boisterous transitions, flamboyant whip pans and film burns. A spectacular transition is a measured device with a glass ceiling, they’re transitions with limited potential. The most powerful transition, the one that goes unnoticed but speaks volumes, is the humble and simple cut.