Fujifilm announces the XF10
Fujifilm announces the XF10

The XF10 is a compact camera from Fujifilm. It packs in a sizable sensor and a wide-angle 18.5mm f/2.8 fixed-lens but shoots 4K video at 15 fps.

The camera itself does have an unusual look, but Fujifilm isn’t afraid to make a camera that’s unique in its design — like its Instagram SQ6. Fujifilm’s XF10 is the successor to the company’s X70 released in 2016.

The XF10
The XF10

What has the XF10 changed since the X70?

What the XF10 isn’t, however, is a direct upgraded model of the X70. There’s a lot of differences between the two. The XF10 doesn’t have a tilt screen, a flash hotshoe, nor an aperture ring. Its control scheme is different, too. The rear D-pad has been removed for more touchscreen emphasis. And this camera uses a PASM dial — not dedicated control for each exposure parameter.

Let’s take a closer look

Inside of the camera is a notable 24.2-megapixel APS-C sensor that’s way larger than the X70’s 16.30 megapixels. Yet, it still seems to be a compact camera, weighing just 280 grams — pretty much the same as Sony’s new RX100.

Sadly though, the camera doesn’t include an electronic viewfinder, so you’ll have to use the 3-inch touchscreen to set up your shots

The back screen of the XF10
The XF10 doesn’t have an EVF, so you have to use its back touchscreen to compose shots

Also, while the XF10 does technically shoot 4K video, it only does so at 15 fps. So you’d be probably better off just sticking to the camera’s 1080p shooting mode at up to 60 fps. The ISO ranges from 200 to 12,800 and is expandable from ISO 100 to 51,200. Also, there is a digital zoom that allows you to shoot at 35mm and 50mm equivalent levels.

There’s a number of filters featured on the XF10 too, like monochrome and “rich and fine” for vivid color and a vignette effect. And there’s a “square mode” that allows you to change to a 1:1, Instax-like format.

Pricing and Availability

The XF10 is priced at $500 and comes out in August 2018.

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