This article points to a scheme to keep an eye out for. (scroll down) Certainly applies to more than just photographers. http://www.edenbaophotography.com/bad-reviews-scam-targeting-newborn-photographers/ The steps (from article update Feb. 23.): 1. Phishing 2. Online reputation management spam 3. Threat. Colleagues have reported getting the threat first without the set-up, so the scam works like this: 1. Threat of bad reviews 2. Bad fake reviews show up 3. Pay to have them removed.